This show could change your life. Unlock your potential through self-employment.
Start Me Up is a brand new TV series that celebrates the bold Aussies turning big ideas into thriving small businesses. Hosted by Liv Phyland and powered by Asuria, a leading provider of the Self-Employment Assistance program, the show dives into the real stories of everyday people who’ve backed themselves, overcome setbacks, and built businesses they love—with a little help from expert mentors along the way.
Packed with inspiration, practical advice, and powerful transformations, Start Me Up proves that self-employment isn’t just a dream, it’s a future waiting to happen.
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- START ME UP - EPISODE 1:
- Airing Saturday, 28 June at 2:00pm on 10 and 10 Play.
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- START ME UP - EPISODE 2:
- Airing Saturday, 5 July at 2:00pm on 10 and 10 Play.
Meet our Host - Liv Phyland
With her trademark energy and warmth, Start Me Up host Liv Phyland brings insight and heart to every episode. Known for her work on Australian TV, Liv is passionate about storytelling that inspires and empowers.
In Start Me Up, Liv dives into the world of self-employment to uncover the real stories behind everyday Australians chasing bold new beginnings. Whether she’s chatting with founders or getting hands-on in a small business, Liv’s down-to-earth style invites honest, inspiring conversations.
A strong advocate for purpose and following your passion, Liv is the perfect guide for anyone ready to build a business—and a life—on their own terms.
“Start Me Up is an amazing opportunity to bring my passions for television and business together. I truly hope it will inspire the next generation of new business owners in Australia to turn ideas into careers.”
- Liv Phyland
FEATURE STORIES
Shasta Stevic - Founder, Montue Restorations
Former lawyer Shasta Stevic traded legal briefs for antique tools, turning a hidden passion into Montue Restorations - a business dedicated to bringing timeless pieces back to life.
“The bravery to leave my law profession behind and discover a hidden passion for antique restoration might still have come to nothing, if it hadn’t been for the expert guidance I found in my Asuria Business Mentor…”
In Start Me Up, Shasta shares how taking a leap, and getting the right support, helped her uncover a career she truly loves.
YOUR SELF-EMPLOYMENT JOURNEY STARTS HERE
About the Self-Employment Assistance program
Delivered by Asuria, the Self-Employment Assistance program helps eligible Australians turn business dreams into a reality. With expert mentoring, tailored training, and hands-on support from Asuria’s experienced Business Mentors, the program lays a strong foundation for both new and existing small businesses. Flexible services are available to suit your goals—whether you’re just starting out or ready to grow.
