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This show could change your life. Unlock your potential through self-employment.
Start Me Up is a brand new TV series that celebrates the bold Aussies turning big ideas into thriving small businesses. Hosted by Liv Phyland and powered by Asuria, a leading provider of the Self-Employment Assistance program, the show dives into the real stories of everyday people who’ve backed themselves, overcome setbacks, and built businesses they love—with a little help from expert mentors along the way.
Packed with inspiration, practical advice, and powerful transformations, Start Me Up proves that self-employment isn’t just a dream, it’s a future waiting to happen.
WATCH THE TRAILER
Meet our Host - Liv Phyland
With her trademark energy and warmth, Start Me Up host Liv Phyland brings insight and heart to every episode. Known for her work on Australian TV, Liv is passionate about storytelling that inspires and empowers.
In Start Me Up, Liv dives into the world of self-employment to uncover the real stories behind everyday Australians chasing bold new beginnings. Whether she’s chatting with founders or getting hands-on in a small business, Liv’s down-to-earth style invites honest, inspiring conversations.
A strong advocate for purpose and following your passion, Liv is the perfect guide for anyone ready to build a business—and a life—on their own terms.
“Start Me Up is an amazing opportunity to bring my passions for television and business together. I truly hope it will inspire the next generation of new business owners in Australia to turn ideas into careers.”
- Liv Phyland
FEATURE STORIES
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Shasta Stevic, Montue Restorations
After years of burnout as a legal professional, Shasta took a bold step to leave her secure career and follow her passion. A weekend furniture restoration course sparked a new path, leading her to apprentice with a master restorer and launch Montue Restorations, her own thriving antique restoration business.
Marc Ryan, Fairy Floss & Chaos
After facing his own mental health challenges, Marc Ryan found strength in stand-up comedy. Blending humour with heartfelt storytelling, he created Fairy Floss & Chaos, using the stage to spark honest conversations, break stigma and remind people they are not alone in the chaos.
Tarius McArthur, Cherry Pie - American Dessert Pies
Tarius McArthur turned her grandmother’s treasured recipes into Cherry Pie - American Dessert Pies, a thriving dessert business in Melbourne. With no business background but plenty of passion, she shares authentic American flavours while building a brand that celebrates culture, community and following your dreams.
Lydia Thomson, Mowing Motivation
Lydia Thomson had no business experience, only a bold idea and a drive to make a difference. That idea grew into Mowing Motivation, an all-female gardening crew in Echuca creating beautiful outdoor spaces while building a business that empowers women.
YOUR SELF-EMPLOYMENT JOURNEY STARTS HERE
About the Self-Employment Assistance program
Delivered by Asuria, the Self-Employment Assistance program helps eligible Australians turn business dreams into a reality. With expert mentoring, tailored training, and hands-on support from Asuria’s experienced Business Mentors, the program lays a strong foundation for both new and existing small businesses. Flexible services are available to suit your goals—whether you’re just starting out or ready to grow.
