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Workforce Australia - Self-Employment Assistance

Get your business idea or existing small business off the ground with expert training and 12 months of support and mentoring from local professionals.

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Real stories and strategies to help you grow in work and life

U Talks is Asuria’s podcast sharing real stories and practical lessons. In this series, 'What I Wish I Knew', features entrepreneurs, founders and small business owners unpacking imposter syndrome, pricing, burnout, and resilience with strategies to grow in work, business and life. New episodes drop every Wednesday.

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Latest episode

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Confidence comes from action: How entrepreneurs beat imposter syndrome with Marc Ryan and Emily Bitkow

Entrepreneurs Marc Ryan and Emily Bitkow know the danger of waiting until you feel ready. In this episode, they share how perfectionism and imposter syndrome nearly stopped them from starting, and how turning hesitation into action became the fastest way to build confidence. It’s a raw and practical conversation for small business owners, freelancers, and entrepreneurs who feel stuck in the planning stage, and the push you need to finally begin.

Listen on Spotify Apple Podcasts + All platforms

Meet our host

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With her trademark energy and warmth, Liv Phyland makes every conversation in 'What I Wish I Knew', a series within U Talks – The Asuria Podcast, feel open, relatable and real. For more than a decade, she has been a familiar face on Australian television, from Network Ten’s Start Me Up to The Loop and ABC3, earning a reputation for connecting with people and drawing out honest, human stories.

In 'What I Wish I Knew', Liv talks with founders, entrepreneurs and small business owners about the lessons they wish they had known through self-employment, sharing the kind of hard-won insights you will not find in textbooks.

Liv's approachable style brings honesty to every conversation and helps listeners uncover practical takeaways they can use in their own business journey.

All episodes

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Confidence comes from action: How entrepreneurs beat imposter syndrome with Marc Ryan and Emily Bitkow

The biggest mistake entrepreneurs make is waiting until they feel ready. In this episode, host Liv Phyland talks with two founders, Marc Ryan of Fairy Floss and Chaos and Emily Bitkow of VIVRA, about how perfectionism and imposter syndrome nearly stopped them from starting their businesses. They share how hesitation turned into momentum, and why the fastest way to build confidence is to launch before you feel fully prepared. This is a raw and practical conversation for entrepreneurs, freelancers and small business owners who feel stuck in the planning stage. If you’re still tweaking your idea, waiting for the perfect timing, or convincing yourself you need more confidence, this episode will challenge that belief and give you the motivation to finally begin.

Listen on Spotify Apple Podcasts + All platforms

Don’t miss an episode. Subscribe today on your favourite podcast platform and catch new episodes every week.

All video episodes

Inspired to start your own business?

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If our podcast has sparked an idea, we’d love to help you bring it to life. For over 10 years, we’ve supported more than 1,000 people to start or grow small businesses through the Self-Employment Assistance program. Across SA, VIC, QLD, NSW, ACT and TAS, we offer the guidance, tools and flexibility to help you build a business that’s truly yours.

Beyond the podcast

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Shasta Stevic, Montue Restorations

After years of burnout as a legal professional, Shasta took a bold step to leave her secure career and follow her passion. A weekend furniture restoration course sparked a new path, leading her to apprentice with a master restorer and launch Montue Restorations, her own thriving antique restoration business.

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Marc Ryan, Fairy Floss & Chaos

After facing his own mental health challenges, Marc Ryan found strength in stand-up comedy. Blending humour with heartfelt storytelling, he created Fairy Floss & Chaos, using the stage to spark honest conversations, break stigma and remind people they are not alone in the chaos.

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Tarius McArthur, Cherry Pie - American Dessert Pies

Tarius McArthur turned her grandmother’s treasured recipes into Cherry Pie - American Dessert Pies, a thriving dessert business in Melbourne. With no business background but plenty of passion, she shares authentic American flavours while building a brand that celebrates culture, community and following your dreams.

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Lydia Thomson, Mowing Motivation

Lydia Thomson had no business experience, only a bold idea and a drive to make a difference. That idea grew into Mowing Motivation, an all-female gardening crew in Echuca creating beautiful outdoor spaces while building a business that empowers women.